Real work, with real founders.

The work

An athlete-founder building a serious DTC supplements brand from scratch. Jack’s time is tight (he’s still playing professional rugby), so the job was keeping the most important initiatives moving week by week. As the business grew, we went deeper: financial analysis, strategy, the bigger calls.

• Meta ads, email, and LinkedIn pushed forward each week.
• Financial analysis and dashboarding across margins, costs, and ad spend.
• Analytics in place across Shopify, GA4, and Meta.
• Business coaching, strategy, and keeping Jack’s time on the highest-leverage work.
• Support on retail conversations and long-term thinking.

What changed

Jack still playing professional rugby while the brand kept growing. Bottom line roughly doubled from Q3 to Q4. LinkedIn audience doubled in the same period. Marketing dialled in, costs and margins visible, the bigger calls made with real data behind them.

Founder testimonial

“Gain Partners has had a profound effect on the shape of me as a founder. Having someone in the business day-to-day that helps me with my blind spots has been the biggest strength we’ve had since they came in.”

Jack Carty · Founder, Cognitive Blends

The work

Andrew, a second-career founder with a strong reputation, building a coaching business of his own. We refined the offer, built the operations behind it, and moved into growth and longer-term strategy.

• Offer stack refined: clear proposition, programmes, pricing.
• Content strategy behind the entry offer.
• Custom 5xFlow client portal built. Payments, scheduling, and a revenue dashboard in one place.
• Growth: clear ICP and outreach strategy, plus a nurturing campaign for current clients.
• Long-term strategy for the next chapter of the business.

What changed

Foundations laid. Growth and retention now the focus. Offer refined, operations running on a custom portal, and a clear path forward on ICP, outreach, and nurturing current clients.

“Gain Partners brought structure to what was a scattered set of ideas and ambitions. Inside three months we had focus, a rhythm, and the first version of something I could actually build on.”

Andrew Conway · Founder, 5xFlow

The work

Embedded as growth and ops partner for a founder-led recruitment firm building from a strong base. We started with LinkedIn and content, then went deep on the foundations: strategy, structure, and the systems behind the team.

• Long-term strategy with clear revenue planning into 2026.
• Roles, responsibilities, and accountability across the consultant team.
• A business development process introduced and rolled out across the team.
• Operations refined: processes documented and improved, JobAdder reintroduced as single source of truth.
• Performance dashboards and analytics so delivery was legible and decisions had data behind them.
• In-house AI sourcing tool taken from idea to a working MVP.
• David’s LinkedIn presence rebuilt; newsletter live with open rates well above the industry average.

What changed

Spot, set up for its next chapter. A clear long-term strategy with revenue planning into 2026. Performance and pipeline visible in real numbers. An in-house AI sourcing MVP, David’s LinkedIn presence rebuilt, and a newsletter with open rates well above the industry average. David leading a business with strong foundations underneath it.

“We brought Marcus in to help us figure out where to focus and what would actually move the needle for the business. What we got was more than that. He cut through the noise and helped us land on a laser vision: what really matters, and the handful of activities that drive growth. On top of that, he set us up with much stronger foundations across the board. Better processes, the right tools used properly, real visibility on performance, and a sensible view of where AI fits and where it doesn’t. If you’re a founder who needs clarity on the next chapter of your business, Marcus is the person I’d point you to.”

David Butler · Founder, Spot Recruitment

The work

A creator-led health business with a serious audience and the operational demands that come with it. We worked across strategy, project management, analytics, and funnels, keeping initiatives moving and the business measurable.

• Day-to-day project management to keep initiatives and the team moving forward.
• Support across new product launches.
• Analytics and tracking, so every initiative could be measured end-to-end.
• Funnel strategy across the audience-to-customer journey.
• Business strategy, sounding-board, and a steady pair of hands when needed.

What changed

A team moving in step with Rebecca. Initiatives shipped, performance tracked end-to-end, and Rebecca free to focus on the work only she could do.

“Working with Marcus has been such an excellent decision for my health coaching business. He’s brought incredible clarity to my strategy, helped me focus on what really moves the needle, and supported me in refining my funnel and overall business direction. What sets him apart is how grounded and personable he is. He’s a rare find in this industry. He has this brilliant ability to act as a sounding board without ever making things feel overwhelming. His insight is sharp, his support is steady, and his approach is refreshingly well-rounded. I am delighted to have his ongoing support and guidance.”

Rebecca Holland · Founder, Health with Holland

The work

A performance-coaching institute built around David, credentialed and with a senior role in elite sport. The mission was clear, the audience was right, and the systems behind it were the next thing to build.

• A clear plan and strategy, with KPIs and accountability behind it.
• Funnels end-to-end: waitlists, landing pages, email, Stripe payments.
• Content rhythm across LinkedIn, email, and a newsletter.
• Analytics in place. New revenue streams and tighter ICPs surfaced.
• In the work with the team through onboarding and operational shifts.

What changed

Fourfold growth in audience. The funnels, content, and operations behind it now running as one programme rather than three separate workstreams.

“Working with Marcus has had a transformative impact on both myself and the Mental Performance Coaching Institute (MPCI). Through his expertise, we’ve seen a fourfold increase in our social media followers. From the start we focused on consistency, testing ideas and thought leadership. He’s helped us create a data-driven process that allows us to consistently refine how we communicate our message and connect with our audience. His insight, and structured approach have made a measurable difference in how we position MPCI and engage with our community. Marcus has been an invaluable partner in helping us bring our vision to life and elevate the visibility of our work.”

Dr. David McHugh · Founder, MPCI · Director of Performance, Washington Spirit